Tuesday, April 10, 2012
Hands-on with Kyobo color e-reader using Qualcomm’s mirasol display
www.tweaktown.com Earlier on today we attended a Qualcomm media roundtable in Taipei where we were introduced to a partner product of theirs from a Korean bookstore company called Kyobo. Kyobo is famous in Korea and its digital catalog includes some 90000 titles including regular ebooks, children’s books, video books and video lectures. With almost a 100% literacy rate and an aggressive government very keen on high levels of education and parents with enough deposable income for youth learning gadgets, Korea is a perfect market for Qualcomm to spread its wings and work with its partners to bundle its mirasol display technology on mobile products. The result of said above is the launch of the first color e-reader featuring Qualcomm’s mirasol display tech. Mirasol is different to that of LCD, LED or plasma in that there are no harmful chemicals used in the production of the display and there is no back light, which some consider harmful to human eyes over extended periods of use. Mirasol reflects natural ambient light in your surrounding and uses it to create the color display. So, you aren’t going to get the same quality display as LCD, but Qualcomm are not trying to compete with LCD and mirasol displays use less power. This is only going to result in a device with longer battery life at the end of the day. The Kyobo e-reader features a 5.7-inch display with a 1024 x 768 resolution and is powered by Qualcomm’s 1GHz Snapdragon S2 processor. By default it ships with Android …
Video Rating: 4 / 5
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