Wednesday, March 21, 2012
Connecting Fans: Mobile Roadie & The FADER FORT by FIAT
For the last several years, The FADER magazine has thrown one of the most epic events during Austin’s annual music festival — The FADER FORT by FIAT. This is the second year in a row Mobile Roadie — the world’s largest self-service app platform — has provided The FADER FORT’s app, and we decided to do something special for the 50000+ people who RSVP’d. Fans at The FORT could scan a QR code to see info about artist playing at that moment, along with a chance to enter a daily contest. Converse, New Era, Rdio, and TDK all contributed a daily prize for those who scanned the codes. This event showcases just one example of how Mobile Roadie’s app platform can tie into a much broader integrated campaign. Going beyond just content, Mobile Roadie provides powerful fan engagement tools, making your app an essential element of any marketing strategy. Download the FORT app here: mobileroadie.com Download The FADER app here: mobileroadie.com Sign up for your own app at: mobileroadie.com ______ Shot on location by: Kyle Batten aka Priest Fontaine Jonathan Green (@newmonarchy) Edited by: Priest Fontaine aka Kyle Batten Creative Direction by: Brock Batten Background music heard in this video (in order of appearance): Bon Iver Surf City Teengirl Fantasy NOTWIST Crystal Castles
Interview from www.youtube.com (www.youtube.com In this interview with Google Play, Billy brings up some very relevant points about regressions in music as an art form and its influence on culture and society. He also discusses the many struggles that bands face in today’s music business. He stresses how a band’s focus on just creating singles is very record company centric and that it hinders artists from building any kind of integrity. Overall, he seems very concerned by the lack of “great bands” since the 1970s. To him, they are few and far between and people are more likely to name Led Zeppelin as a great band instead of naming a more contemporary musical act. More importantly, he mentions how it is a social crime that music as an art form has become an accessory or a good. He also states that due to the mass commercialization of music, its cultural impact is no longer there since people cannot emotionally connect to something inauthentic. To him, the proof of this phenomenon can be seen in the lack of record sales across the board. In terms of the music industry, he calls it “one of the biggest business failures in the history of mankind”. He also attributes the lack of progress in music and its forms of distribution (especially compared to movies) to the constricting and protective nature of record labels. On current trends, he calls for a change in the way people support their favorite bands. To him, it is equally important to financially support artists for the …
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